We Know the Promo Industry

In 2003, after a four-year stint as ASI’s Director of Marketing, Cathy Cain-Blank launched The WDG Agency to provide Promotional Products Distributors and Suppliers with Marketing & Sales Enablement services. She developed the industry’s first e-newsletter service for Distributors—a branded vehicle for keeping in touch, sharing ideas, and showcasing products to buyers. 

The WDG Agency continues to serve the industry, and knows the players, the merch, the markets, the pricing codes, the impact retail brands have on buyers’ demands, and more. When we implement and manage your HubSpot account, we will have the industry and your company’s needs and interests at heart.

The WDG Agency Knows the Challenges You Face

Supply chain volatility. Buyers who buy products online. Economic instability. Environmental concerns. Competition from local and global distributors.

•   Generating leads 
•   Keeping in touch with your target audiences
•   Tracking conversions
•   Improving operational efficiency
•   Measuring success with real-time reports
•   Hitting your revenue goals

The WDG Agency understands your business and how to overcome the issues impacting your ability to grow. We will optimize your HubSpot account to achieve your goals.  

I'm Ready to Talk!
Website Promo Quote Image 3

Why Promo Companies Love The WDG Agency and HubSpot

HubSpot’s power lies in its unified system that connects all data, tools, and teams. It will supplement, not replace, your industry platforms – ESP, SAGE, commonsku, Facilis, etc. 

A few of the HubSpot features we utilize with our Promo clients to reduce bottlenecks and accelerate growth are:
customization

Customization.

Want to look at a Company record and see the types of merch they are interested in or have previously purchased from you? Their annual promo budget? Whether they were referred to you, found you on Google, or clicked on an online ad? Your HubSpot CRM can (and should!) be set up to store information you need to effectively manage your relationships and communications with current, potential, and inactive customers. 

Lead Scoring.

All prospects are not equal! HubSpot’s Lead Scoring system can automatically alert your sales team to follow up with prospects based on their engagement (e.g., marketing or sales emails opened/clicked) as well as fit (e.g., promo budget, number of employees, their target audiences, etc.). Lead Scoring makes it easy to prioritize follow-up

lead-scoring
automation

Automation.

Whether you use the Marketing or Sales Tools, or both, you’ll have options for automating Tasks and Reminders to ensure that no opportunity falls off your radar. (FYI: While you can sync your Google/Outlook Tasks to HubSpot, you will probably prefer to manage all your Tasks in HubSpot.)  

Marketing & Sales Emails.

Some of your contacts may respond to personalized sales emails; others may request pricing, virtuals, or spec samples after they receive an email “blast” featuring products. HubSpot offers both types of emails, including the option to create and send automated drip campaigns, simplifying the process of staying connected. Either way, the engagement of your Contacts is tracked in the CRM, providing insights your sales/account managers can use in conversations with prospects. (Say so long to standalone Email Service Providers and Lead Gen Email Tools!)

mrkt-and-sales
reporting

Sales Analytics & Reports.

Are you relying on Excel to manage deals and relationships? If so, it's time-consuming (and tedious) to identify where your best leads come from, or the average number of interactions it takes to convert a lead into a customer. These and countless other operational details can be measured in real-time in HubSpot. And it's this type of data that ultimately will equip you to implement the best strategies for growing your business.  

Why Promo Companies Choose The WDG Agency As Their HubSpot Partner

Every day we migrate clients’ data into HubSpot, customize their CRM, train users, develop marketing and sales messages and campaigns, and create custom reports. We also support our HubSpot clients with a monthly newsletter or webinar highlighting new features, workarounds, and ideas for maximizing their HubSpot ROI.

But the primary reason Promotional Products Distributors and Suppliers choose us to implement HubSpot and serve as their HubSpot Administrator is because of our promotional products industry knowledge and experience. 
To learn more about HubSpot’s CRM, Marketing & Sales Tools and how The WDG Agency helps Promotional Products Companies, please email Cathy Cain-Blank (cathyc@thewdgagency.com), book a meeting, or call 847-926-7990.