Resources
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How to Develop Effective Emails
Effective email campaigns aren't created on the fly. If you need to generate a better ROI on your email program, this guide will get you there.
Proven Tips for Lead Generation
It's a marketer's most important task, yet most say their lead generation efforts do not enable them to reach their goals.
How to Create Buyer Personas
Every company should create Buyer Personas — fictional representations of their ideal customers. Once you do, you'll find it easier to create content for each Persona.
How to Run an Inbound Marketing Campaign
Preparing your first Inbound Marketing Campaign? Download this checklist to follow to make sure you've got all your ducks in a row.
How to Develop an Inbound Marketing Plan
From creating keywords to choosing your platform, this e-book explains what steps to take and why they are integral to an Inbound Marketing plan.
How to Tell Your Company's Story
Telling your company's story in a meaningful way is critical to your success. This resource outlines an approach that ensures you will make an impact on your audience.
What is the Buyer's Journey?
An effective marketing program caters to buyers at each stage of their journey. This ebook explains the type of content you should create for each stage.
How to Choose an Email Marketing Company
Whether you want help launching a program or ongoing support, this e-book provides the questions to ask each potential email marketing partner.
How to Create a Memorable Presentation
Ever sit through a painful presentation? This ebook is full of ideas for ensuring your next presentation generates the outcome you're after.
Common Marketing Mistakes to Avoid
Think you just need new clients? That's a common mistake. This tip sheet shares 6 marketing "practices" we suggest you avoid along with alternatives.
10 Must-Follow Email Best Practices
Whether you're a novice or experienced email marketer, you'll benefit from the best practices we share in this quick-read resource.
What to Know About Inbound Marketing
This resource explains what Inbound Marketing is and why it's effective. You'll get a solid understanding of how it has helped countless companies transform their business.
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